The synthetic androids of the Alien universe have always been just as essential as the titular creatures. We introduced the new android in Alien: Covenant, “Walter” (Michael Fassbender), with a cross-media product launch event that positioned him as the latest real-world technology innovation. To add a layer of authenticity, we partnered with AMD, a company at the forefront of developing A.I. technologies. The launch event included a Weyland-Yutani brand film—directed by frequent collaborator Luke Scott—in addition to posters, a social campaign, and a special SXSW screening with Ridley Scott and Michael Fassbender.
An evolution of the beloved Prometheus “David 8” promo
, “Meet Walter” shows a ritualistic process where a synthetic being is brought to life by a pair of technicians in a remote Weyland-Yutani lab. The Walter manufacturing process is a hypnotically beautiful endeavor. We watch as a 3D-bioprinted body is assembled, given sentience with an AMD neural processor, then cultured in a protein-based liquid. After gestating for an undetermined amount of time, Walter is brought to life and taken to a corporate showroom where potential customers meet and appraise Walter units for purchase.
The entire spot was designed to juxtapose Walter and David — two very different androids. David was designed to be very human. He can create. He can experience emotion. Walter is the opposite. He is made to serve. He is an appliance. A practical companion made to help people achieve a better human experience. These differences informed the spot and the idea that Weyland-Yutani would sell this product as an android that is “Created to Serve.”
Directed by: Luke Scott
Produced by: 3AM & RSA Films
Creative Director: Chris Eyerman
Concept: Chris Eyerman, Luke Scott
Writer: Chris Eyerman, Luke Scott
Producer: Hannah Ireland
Producer: Ashley Hsieh
DP: Ross Emery
Editor, Wild Card: Nick Temple
MP, 3AM: Alison Temple
President, RSA Films: Jules Daly
SVP, Partnerships, Fox: Zachary Eller
President, 48 Comm.: Karl Stewart
Visual Effects Company: Atomic Arts
Visual Effects Superviser: Charley Henley
Senior Creative, 3AM: Will Melton
Senior Creative, 3AM: Michelle Gilbert
Senior Creative, 3AM: Kelly Girth
Integrated Strategy, 3AM: Tiffany Duersch
Battle Angel Alita is available digitally
The first three volumes of an all-new English translation of Yukito Kishiro’s Battle Angel Alita has dropped on comiXology as an exclusive from Kodansha Comics. Six additional volumes are planned to be released as comiXology Originals, with volumes 4-6 in August and 6-9 in October.
Battle Angel Alita takes place in the 26th century where mankind has yet again ruined the planet and is living in what feels like a huge scrapyard. Somewhere in that gigantic pile of mess lays Alita, a female cyborg that is found by a cybermedic who revives her. Alita looks for answers about her past in this epic seinen series that spans two series and is still on-going.
This renewed push for Battle Angel Alita comes as James Cameron and Robert Rodriguez are filming a live-action film based on the 1990s manga.
Cameron, who has been trying to get a film of the manga series by Yukito Kishiro off the ground for 15 years, has recruited Rodriguez to direct a live-action version. He will produce it with Jon Landau.
Kodansha’s new translation is included in the all-you-can-read comiXology Unlimited service, or as a standalone purchase via comiXoogy or Kindle.
A sci fi film that takes place in Juarez, Mexico where a group of marines must combat a robotic drug cartel lead by Danny Trejo
At present, the Juarez 2045 project has received several distribution proposals and both Imagination Park and Abrupt films are now working to close global distribution rights for the film and finalize a release date
In darkness, a hero returns. Castlevania, a Netflix original series, arrives July 7.
Inspired by the classic video game series, Castlevania is a dark medieval fantasy following the last surviving member of the disgraced Belmont clan
Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood. House of Cards toys again with the real world.
he photographer who documented one of the most outwardly levelheaded presidents in recent history has shot one of the most inwardly unhinged ― Frank Underwood, Kevin Spacey’s ruthless player on “House of Cards.”
Victory may lead to disaster when X-Wing pilots disable a star destroyer sending the ship towards a nearby planet.
Sony has officially signed Tom Hardy (Mad Max: Fury Road, Inception) to star as Eddie Brock in their upcoming Venom movie. #marvel
Set roughly ten years before the events of the original series, Star Trek: Discovery shows a never before seen era that shaped Federation history. First Officer Michael Burnham (Sonequa Martin-Green) encounters new ships, worlds and villains as the threat of war looms.